After more than two decades in the corporate world, including over a decade at WPP, I left to pursue a long-held passion for wine and storytelling.

The Velvet Bottle brings wines with history, from indigenous grapes and regions the international wine conversation overlooks: the Caucasus, North Africa, the Mediterranean basin, Eastern Europe. Tasting with an open mind and asking questions most importers don't, i built relationships directly with producers in those regions.

My first Georgian partner, Wine Thieves, chose to celebrate women through its goddess imagery, a nod to Barbale, the Georgian goddess of fertility. In an industry still traditionally male-dominated, that connection mattered to me personally.

I created the private dining format after watching good bottles get neglected, chosen last to match a menu that had already been decided. Every Bespoke Experience starts with the wine instead. My background is business management. I'm also a WSET Level 3 candidate. Together they shape how I build each tasting as a ritual, every bottle coded by emotional archetype.

The Velvet Bottle is the exclusive importer of Wine Thieves (Georgia) and Domaine Neferis (Tunisia) in Singapore and offers a wine-led bespoke private dining experience with menus curated by an accomplished Singapore private chef.

Choose with intention. Celebrate with depth.

Ella
Founder, The Velvet Bottle

Character over Convenience

At The Velvet Bottle, we go back to the source. The best wines aren’t made by following trends. They’re shaped by time, place and the hands that nurture them.

We seek the interesting over the expensive, championing bottles that carry story, soul and history.

Wine isn’t a commodity here. It’s a story to sip, a taste to remember.

The Original Terroirs
We chase history, not hype. From the world’s oldest wine regions, we bring rare indigenous grapes to Singapore, bottles shaped by lineage, not labels.

Wine-First Dining
We let the wine take the lead. Every menu is crafted to highlight its story, letting flavours reveal the terroir in your glass.

Curated for Character
Each bottle is personally tasted and chosen for soul, not scale. The most interesting wines aren’t always the most expensive — they’re the ones that linger in memory.

Guides, Not a Catalog
We don’t just list bottles. We guide, inspire and help you explore new regions or build a collection with care and intention.

Partnerships with Soul
We collaborate with independent producers who honour tradition — from family vineyards to classic estates, bringing wines with history, craft and story straight to your glass.

We’re redefining the Singapore wine scene, building a community of the curious and shifting the focus from labels and price tags back to heritage, character and soul.

Our mission is to make “wine-first” dining the standard, where every meal lets the 8,000 year history of the vine take the lead.

Not just bottles but a new way to discover, experience and remember wine.