Our journey began with founder who shared a deep appreciation for vineyards seldom seen in mainstream wine lists. We envisioned a world beyond standard varietals—a place where every bottle reveals something personal, where each adventure through grape and terroir tells a deeper story.

We wanted the velvet bottle to be a sanctuary: curated, refined, and intimate. A brand where secrecy feels like discovery, elegance isn’t ostentation, and tasting isn’t just drinking—it’s remembering.

• Curated Discoveries — We scout for wines that speak of origin, craftsmanship, and character. Each bottle in our selection has been tasted, considered, and chosen to tell its own story.
  
• Exclusive Atlas Passport & Artifacts — From The Atlas passport you carry with you, we craft experiences as much as pour them. You don’t just buy wine—you join an inner circle.
  
• Sensory Immersion — Wine, art, memory: we blend them. Tasting rooms, poetic salons, archive galleries—these aren’t adornments, they’re the heart of what we do.
  
• Lifelong Memories — More than flavour, more than label. With every sip, we aim to transport you—to a vineyard at sunrise, to laughter with good company, to moments that linger.
  

We don’t follow trends. We dig up forgotten terroirs, resurrect ancient varietals and craft wines that challenge the ordinary. the velvet bottle isn’t for the faint-hearted, it’s for those who dare to drink differently. Every bottle is a Story, a Ritual, a Rebellion.